What makes a good virtual tour? 6 elements to boost your marketing in 360°

Virtual tours aren’t new but now, more than ever, they have grown to be a popular marketing strategy. Gone are the times when they were simply cool and fancy; now they can be tactical, meaningful and soon necessary for any business to have.

With the pandemic keeping borders closed and people in their homes, people turn to virtual tours to explore spaces before they visit or buy. Businesses with virtual tours saw increased conversion rates by 16% to 67%! From hotels to properties, educational institutions and event spaces, each make use of virtual tours for different purposes and appeal to different audiences.

If you’re looking to have one for your brand, first ask yourself: what makes a good virtual tour? We compiled 6 elements it should have to give your marketing that tech-savvy boost.

Get Your Virtual 360° Tour Featured on LokaLocal
Promote your hotel, restaurant, entertainment destination, space or activity through an immersive Virtual Tour. Find Out More.

1. Your brand story is in the spotlight

What’s your story? What’s unique about your brand?

Virtual tours have evolved to be more than just eye candy. Storytelling pulls the threads together by weaving your company vision, values and unique selling points into your virtual tour.

Your story is what differentiates you from your competitors. It also has the ability to create an emotional connection and bring out your personality. For instance, a virtual tour of the Mah Meri Cultural Village can put the spotlight on the indigenous community.

2. It appeals to your audience

What does your audience want to know about?

Your audience should be at the core of your virtual tour. For property developers, this is fast becoming an essential way to show customers what the spaces look like. International schools have also started leveraging on this technology to bring out the campus, courses and culture. That way, enquiries that come in through the virtual tours are already more likely to convert.

Hotel and event rental businesses are also using virtual walkthroughs to introduce the unique rooms and features. Take this virtual tour of Glasshouse at Seputeh, which features their wedding venue along with a pretty 360° timelapse of their cool light effects!

3. Functional to reach your goals

What do you want your virtual tour to do?

Gone are the days when virtual tours were only about looking fancy. Now, they can be functional, interactive and able to support your business goals.

Apart from having a walkthrough of the space, these virtual tours can include elements such as videos, audio, photos and files to present key information. Customers don’t just want to know what the space looks like; they want to know why they are seeing what they are seeing. Take a restaurant virtual tour, which would be even more immersive simply with with photo gallery of the food and a behind-the-scenes video of the kitchen.

With virtual tours (as with anything in life), it’s the little details that make it matter. You can include lead generation forms to collect data, or use 3D renders to increase the sales potential of a space before it is even construction. Check out this 3D rendered virtual tour of Cookhouse, a cloud kitchen in Malaysia, to see how that works.

Get Your Virtual 360° Tour Featured on LokaLocal
Promote your hotel, restaurant, entertainment destination, space or activity through an immersive Virtual Tour. Find Out More.

4. High-quality, interactive visuals

Wow, is that really what it looks like?

Okay, I know we said that virtual tours aren’t just about being pretty – but it sure helps to have gorgeous imagery! High-quality still photography can do wonders when it comes to marketing – even more so when you see it in 360°.

The beauty of a virtual tour is – first and foremost – in its captivating and realistic visuals. It allows users to experience the atmosphere, and look at the space from different angles. Ideally, you’d want your web visitor’s first impression to be “wow – is that really what this place looks like?

Read Next: 143 Ultimate Virtual Tours in Malaysia to Experience From Anywhere in the World

5. It strengthens your online presence

Can it increase your web traffic and engagement?

A good virtual tour can definitely give your online branding a boost! With high-quality images, compelling descriptions, immersive media, and even guided tour elements, you can keep users engaged and excited.

Virtual tour providers who are certified by Google Street View can also help you upload your 360° photography into Google to increase your local search and ranking.

Get Your Virtual 360° Tour Featured on LokaLocal
Promote your hotel, restaurant, entertainment destination, space or activity through an immersive Virtual Tour. Find Out More.

6. It has a clear call to action

So what happens next?

No marketing strategy is effective without a “what’s next” plan. After attracting viewers with your virtual tour, encourage them to take the next action, be it booking a physical visit, calling, booking or ordering. Depending on your conversion goals, there are different buttons you can include. These include links to your website, sign ups, reservation buttons and call buttons.

A great online experience goes a long way towards creating an interactive and immersive customer experience. If you’re looking to enhance your marketing efforts with a virtual tour, be sure that it encapsulates these 6 key elements.

Create a Virtual Tour to Enhance Your Marketing Strategy with LokaLocal

We create dynamic and visually impactful virtual tours for businesses from diverse industries, each with their own personality and branding. From customised 360° virtual tours with high-quality 4K panoramas, to 3D rendered virtual tours, virtual exhibition halls, virtual showroom, stunning drone panoramas, every element comes together to create your unique virtual walkthrough.

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